Today, Fenwick’s tradition of technology continues to meet the specialized needs of avid anglers. Contemporary fishermen are no longer generalists. They’re specialists – bass fisherman, walleye fisherman, fly fisherman, saltwater fisherman… avid anglers who identify themselves by a specific technique or species. In response, Fenwick’s tradition of technology continues to drive its designers, engineers and pro staffers to develop sophisticated fishing rods specifically designed for specialized applications. It’s why, for over half a century, Fenwick rods have been known, and will always be known, in the words of one of our founders, as “the most thought-out fishing rods in the world.”

You have a passion for the sport. And so do we. That’s what’s made us the world’s leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport.

Berkley is founded on exceeding the needs of fishermen, the resourceful angler focused on catching more fish.  The angler looking for “secret weapons” that will give him the edge over the fish.  The angler who expects great quality products for a fair price.  Our leading edge technology has resulted in performance advances in fishing lines, softbaits, hardbaits, fishing rods, and terminal tackle.

While not a 100% solution The Smooth Moves Seat Mount mechanical suspension system can be just what the doctor ordered for preventing spinal issues. Utilizing an exclusive four spring design along with a hydraulic shock, the Smooth Moves Seat Mount is easily adjustable to on the water conditions and your own personal body weight. The word is definatly out on how proven these units are in providing you the most comfortable and durable ride on the market.

Click Here to See the Smooth Moves Seat Mounts in Action!

DeeZee the quality truck accessory people.

#1 in Truck Accessories

For three generations and beyond, anglers the world over have put their trust in Abu Garcia for tackle that stands their toughest tests. It’s a trust that’s been earned by building products right the first time, and making them even better time after time. When you refuse to compromise on how you design and build and perfect a product as Abu Garcia has, it gets noticed, and rewarded.

Navionics, the leader in electronic charting and digital navigation data, is pleased to announce that Lowrance’s latest HDS software update # 2.0.30.50 now fully supports Navionics complete cartography library up to and including HotMaps Platinum and Platinum+. 

Navionics software, embedded in new Lowrance HDS units, is specifically designed to fully exploit the capabilities of the latest HotMaps Platinum and Platinum+ cartography. The Lowrance HDS series, powered by Navionics, dramatically increases the functionality and display capabilities of the HDS series by leveraging Navionics marine charts and lake maps to provide boaters with the ultimate High Definition Bathy and 3-D charting experience.